Greatness is waiting
We’re proud to partner with
The British & Irish Lions.
Howden. Insuring greatness.
We’re behind the Lions
We’re proud to partner with The British & Irish Lions. They’re one-of-a-kind, even in the elite game. With a passion and team spirit that inspires fans worldwide. At Howden, our drive and imagination make us a different kind of animal in the insurance world, so the Lions feel like a perfect match.
Howden is the official front of jersey sponsor for The Qatar Airways Lions Men’s Tour to Australia in 2025, and we’ll be helping make history as the first-ever Series Title Partner for the Howden Lions Women’s Tour to New Zealand in 2027.
As one of the biggest supporters of the game, we’re also supporting fans, championing the women’s game and working with communities to support grassroots rugby. Most of all, we want the legacy of our partnership to live on – at every level of the sport, in communities across the UK, Ireland and beyond.
So, join us on the Lions journey. Greatness is waiting. And it’s for all of us.
A jersey fit for heroes
Howden is proud to be on the front of the new Lions men’s jersey. In a first for the Lions, the new jersey features a connected tag that gives fans exclusive access to insider content on the Lions Clubhouse app. So, no matter where you’re watching, at home or away, it can bring you closer to the action.
Our ambassadors
Some of the greatest rugby legends of all time are on Howden’s team.
Howden British & Irish Lions Women's Tour 2027
Discover more about the first-ever Lions women’s tour and our support for the fastest growing area in the game.
Find out moreLions Origin Clubs and Schools
Honouring the clubs and schools that produced Lions. If you’re a member of an Origin Club or School, find out more at a Howden branch.
Find your nearest branchLions events near you
Find Lions events in your area, from rugby kit exchanges to family fun days. Pop into one of our 200+ branches nationwide, or check online.
See what’s onAustralia Tour 2025
All you need to know about the matches, the teams, the results – and how to watch live on the day.
Take me thereInsuring greatness for everyone
We do insurance differently – and we’re determined to do it better too. From day one, our motivation has been to build a great company that our clients and customers love, and that pushes the limits of what insurance can do.
Whether we’re de-risking the carbon market to support the climate transition, protecting athletes in case of injury or ensuring homeowners get the right cover for their money – our people make it possible, with the passion to rise to any challenge and the freedom to deliver.
At Howden, we know what’s possible when you have the best team behind you. And with 19,000 experts in 55 countries – wherever you are, and whatever you need to insure – we’re working hard to make sure you know it too.