Greatness is waiting

We’re proud to partner with
The British & Irish Lions.

Howden. Insuring greatness.

We’re behind the Lions

We’re proud to partner with The British & Irish Lions. They’re one-of-a-kind, even in the elite game. With a passion and team spirit that inspires fans worldwide. At Howden, our drive and imagination make us a different kind of animal in the insurance world, so the Lions feel like a perfect match. 

Howden is the official front of jersey sponsor for The Qatar Airways Lions Men’s Tour to Australia in 2025, and we’ll be helping make history as the first-ever Series Title Partner for the Howden Lions Women’s Tour to New Zealand in 2027. 

As one of the biggest supporters of the game, we’re also supporting fans, championing the women’s game and working with communities to support grassroots rugby. Most of all, we want the legacy of our partnership to live on – at every level of the sport, in communities across the UK, Ireland and beyond.  

So, join us on the Lions journey. Greatness is waiting. And it’s for all of us. 

Close up of the jersey smart tag with a phone screen being held next to it displaying the The British & Irish Lions badge

A jersey fit for heroes

Howden is proud to be on the front of the new Lions men’s jersey. In a first for the Lions, the new jersey features a connected tag that gives fans exclusive access to insider content on the Lions Clubhouse app. So, no matter where you’re watching, at home or away, it can bring you closer to the action. 

Jamie Roberts, Jason Robinson, Brian O'Driscoll, and Gavin Hastings standing with their arms around each other and smiling in a rugby stadium, with the green rugby pitch showing behind them

Our ambassadors

Some of the greatest rugby legends of all time are on Howden’s team.

Four Lions players with Leo the lion mascot

Howden British & Irish Lions Women's Tour 2027

Discover more about the first-ever Lions women’s tour and our support for the fastest growing area in the game.

Find out more
Howden Insurance x Tom Croft Newbury Rugby Club

Lions Origin Clubs and Schools

Honouring the clubs and schools that produced Lions. If you’re a member of an Origin Club or School, find out more at a Howden branch.

Find your nearest branch
A woman hands a tote bag to a young boy at a booth displaying reusable Howden branded cups during an outdoor event. Several people stand nearby.

Lions events near you

Find Lions events in your area, from rugby kit exchanges to family fun days. Pop into one of our 200+ branches nationwide, or check online.

See what’s on
Andy Farrell in a red Lions jersey holds a rugby ball printed with AU 2025, while sitting next to a lion plush toy. Skyscrapers and the Gherkin building are in the background under a clear blue sky.

Australia Tour 2025

All you need to know about the matches, the teams, the results – and how to watch live on the day.

Take me there

Insuring greatness for everyone 

We do insurance differently – and we’re determined to do it better too. From day one, our motivation has been to build a great company that our clients and customers love, and that pushes the limits of what insurance can do.  

Whether we’re de-risking the carbon market to support the climate transition, protecting athletes in case of injury or ensuring homeowners get the right cover for their money – our people make it possible, with the passion to rise to any challenge and the freedom to deliver.  

At Howden, we know what’s possible when you have the best team behind you. And with 18,000 experts in 55 countries – wherever you are, and whatever you need to insure – we’re working hard to make sure you know it too.